"We are excited to be a part of this project" said Rob Gifford, president and CEO of the MRA. "Many of our members are already actively supporting local producers and offering a unique Michigan experience when people dine as they travel throughout the state. With the coordinated efforts provided through this grant, we will expand these experiences and help make Michigan known as a travel destination that allows people to fully experience the bounty of our great state."
According to the press release, the goals of this collaborative efforts are to first increase sales and productivity for specialty crops in Michigan by offering menu choices packed with local produce at Michigan restaurants and also to promote Michigan as a culinary travel destination.
Members of the public and allied industries are encouraged to sign up to be a fan of the “Michigan Culinary Tourism” page on Facebook.
*source: www.michiganrestaurant.org.
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