Michiganflavor.com

Michiganflavor.com

Tuesday, February 9, 2010

How Michigan Bars and Restaurants Can Retain Current Customers and Attract New Diners with Their Daily Breakfast, Lunch, Dinner and Drink Specials

So you've put together a collection of fantastic daily breakfast, lunch, dinner and drink specials.  Your chef has worked ceaselessly on his or her signature dishes to highlight on the dinner specials menu.  You've decided which drinks to feature for your happy hour.  You have a fantastic breakfast special that rivals any morning fare available.  My question to you?   How can you use these specials to bring in new diners and retain your current customers?  And perhaps more importantly how do diners find out about these specials? 


I've asked this question of restaurant after restaurant.  Answers vary from "we post them on the board in the entryway" to "we put them up on our sign" to my favorite "we post them on table toppers".  Those are all fine answers.  The problem?  No one is going to know about your specials unless they were either already walking through your door or just happen to be driving by your establishment slowly enough to read your sign.  You're definitely not getting the most out of your specials.  Your specials should be attracting new business.  Your specials should be drawing diners back into your Michigan restaurant for repeat business.

The only way a restaurant in Michigan can use its breakfast, lunch, dinner and drink specials to attract new business or draw repeat business is if potential diners know about these specials ahead of time.  Wouldn't it be great if customers could search the web specifically for such specials?  Wouldn't it be great if diners could search for a type of special in a specific city or area and get a full list of establishments that match that diners search?  Guess what?  Now, they can.


Michigan Flavor is a fully interactive, online Michigan restaurant and bar directory that allows users to search for establishments by location, cuisine, features, specials and events.  Each restaurant or bar with an enhanced listing on the website has a dedicated page complete with photo gallery, contact information, map and directions, hours of operation, a description of your establishment, links to your website and social media sites, your menus and perhaps most importantly, your breakfast, lunch, dinner and drink specials.  So how can you use this enhanced listing of your specials and events to attract new diners and retain current customers?


If a Michigan restaurant or bar has an enhanced listing on miflavor.com, potential diners can browse that establishment's daily breakfast, lunch, dinner and drink specials or events.  If a user is looking for a happy hour in a specific city and your Michigan bar has listed your happy hour, chances are that user may walk through your door and become a valued customer.  If a user is looking for a place to hold a breakfast meeting and your restaurant's breakfast specials are listed, chances are, that breakfast meeting will take place in your establishment.  If a couple is looking for a new place to have a date night and your dinner specials are listed, that couple will probably end up with a reservation at your restaurant.


The point is this, if your establishment has great daily specials and exciting weekly events, you should be shouting them from the rooftops instead of hoping customers will happen upon your establishment by chance. Given that according to a recent Google study 90% of Americans use the internet to search for information about Michigan bars and restaurants, listing your specials and events online increases the chances of your specials and events being found by potential customers exponentially.  Michigan Flavor offers your establishment the opportunity to take full advantage of the power of your fantastic specials and popular events.  When users go to the site, they can search specifically for the kinds of things that your restaurant or bar specializes in.  It's time you started capitalizing on this phenomenal opportunity.

To learn more about Michigan Flavor, visit the website at http://www.miflavor.com or call 248.302.2738 to speak with an account representative.  An enhanced listing on Michigan Flavor restaurant and bar directory offers your Michigan restaurant or bar the chance to attract new customers and to turn your current diners into regulars.  With our mobile version up and running and our I-phone application in development, the opportunities for your establishment to be seen are endless.  Don't miss out on this one of a kind opportunity to become a part of our directory of Michigan bars and restaurants.

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