Restaurant Brands That Offer a Social Experience Are Gaining Market Share

An October 2009 study published in Restaurant News states that teens are looking to spend and socialize at restaurants because they are becoming more economy-conscious and looking for value for their entertainment dollar. Teenagers are starting spend more at restaurants for the first time since our country's economic downturn.  And because these teens are becoming more value conscious, they are spending at restaurants where they can not only dine, but can socialize as well.

Brands that offer a social experience as well as a perceived value are gaining market share among this younger demographic.  A recent survey of 1,200 teens was conducted nationwide at high schools and found that these teenagers are spending on aver $14.51 per week at restaurants.  The same survey was taken in the spring and the last fall.  The results of the most recent survey showed a 15 percent increase from the spring 2009 survey and a 6 percent increase from last fall.

These numbers should cause restaurant owners to take a closer look at why teens are choosing where they spend their money and how to properly market to that demographic.

*source: http://www.nrn.com/landingPage.aspx?menu_id=1416&coll_id=554&id=374900#ixzz0ZzzdAlIJ


Interested in locating Michigan Restaurants?  Visit www.miflavor.com for an interactive restaurant searching experience.  Michigan Flavor is changing the way consumers search for Michigan Restaurants.